McGruff the Crime Dog's 30th Anniversary 1980 - 2010

Happy 30th Birthday to McGruff the Crime Dog

The first public education program in the country on crime prevention, the campaign has inspired and directed millions of citizens to take action, individually and collectively, to reduce crime and improve the quality of life throughout the nation. - Senator Arlen Specter, 2005

In the late 1970s, most people felt there was nothing they could do about crime in their neighborhoods. However, after 30 years of McGruff people know that becoming active in the neighborhood and community can help prevent crime.

The first three public service ads starred the as yet unnamed dog, and a "Name the Dog" contest was announced in early 1980. A crime prevention officer from the New Orleans Police Department won the contest, and the public embraced McGruff the Crime Dog July 1st 1980.

Read More About: McGruff the Crime Dog and How to Start a Neighborhood Watch

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