Ryan, I like the idea that freedom has, go visit the local businesses. We here at Music X Change advertise in a lot of places and I still find that there are a lot of people that don't even know that we are here. We have been here for almost a year.
Also you could instead of looking for neg stuff to talk about find out what is going on this summer and write about that. Like we are having a "Best of Muscatine Battle of the Bands" Only local bands are allowed to enter for obvious reasons. Great prizes will be given out including a recording packages in our recording studio.
Come out and chat with me and get all the info.