IDEA Association

IDEA 4-Step Model for Business Creativity

Bell Telephone Seminar

We take our name from a four step creativity model which John Wren and others developed for the Bell Telephone System.

Confirmed by Research at Harvard.

Dr. Amar Bhide, Professor of Entrepreneurship at Harvard University conducted extensive research that confirmed the basic concepts of the IDEA model.

To get a full understanding of Bhide's thinking read his excellent recent book (THE ORIGIN AND EVOLUTION OF NEW BUSINESSES Oxford University Press, 2000), about which George Gendron, Editor in Chief of Inc Magazine says, "It is, in my estimation, the single most significant contribution to our understanding of entrepreneurship to date. It illuminates what lies at the very heart of capitalism itself-- the process by which men and women transform human capital (daring, imagination, resourcefulness)into financial capital (wealth)."

I-D-E-A the Way of Successful Entrepreneurs.

According to Dr. Bhide, successful entrepreneurs see an opportunity and take almost immediate action. They get to their first sale quickly, and then use selling as pay-as-you-go market research to continually reinvent their business until it best meets their needs and the needs of the marketplace.

What seems to not work for the successful entrepreneur is the strategic planning and market research model that is usually taught. This traditional venture capital model may be necessary at times in very large scale or capital intensive enterprises, but it is deadly for the true entrepreneur.

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JohnSWren@AOL.com